Just because you have “systems” doesn’t mean you have efficient infrastructure.
Congrats on your 37-step SOP that no one’s ever followed.
Receipts or it didn’t happen
Mission Statement
Get overextended entrepreneurs excited about their business again.
You don’t get an award for over functioning, ok.
You’ve got the Notion dashboard.
The docs.
The color-coded calendar.
Maybe even a 12-tab Asana setup that looks like it’s working.
But if you’re still answering every question, catching every mistake, and carrying the mental load for every single task?
That’s NOT infrastructure, that’s a slow bleed of INEFFICIENCY that SURPRISE will eventually bleed out.
Real infrastructure isn’t just “having a system.”
It’s having the right system, one that reflects how you think, how you lead, and how your life actually runs both inside AND outside of work.
My job?
To co-create systems that serve your real life, not just look good in a screenshot BECAUSE EVERYONE CAN LOOK A CERTAIN WAY ONLINE.
Meet your detail-oriented, organized psychopath partner
Yes, I actually like this stuff
When we moved back to the States with two toddlers and zero income, we started a masonry business out of sheer necessity.
Within a year, it was booked out and profitable not because we had the best stone mason (we do though and he’s super cute), but because our backend ran like a well-oiled machine.
That’s when I realized: I’ve been building systems my whole life, in healthcare, hospitality, disability support. I see the gaps, the friction, the craziness and I love fixing it.
Now, I help multi priority founders do the same. I step in as their second brain, co-create operational infrastructure, and give them the clarity and confidence to scale without burning out.
Boop.
My copy coach says these make me sound more interesting:
Chocolate peanut butter ice cream or nothing
I lived in the Philippines for 3 months in a village and a baby got named after me
Being an entrepreneur is my worst nightmare that came true
I’d sell my soul to see a broadway show once a week (preferably Wicked or Waitress)
If there are too many people in a bathroom, I get pee fright
In my head, I’m an influencer
I refuse to have any other table in my home than round tables. ROUND tables = community
I watch the movie “Miracle” EVERY SINGLE CHRISTMAS season even though it has nothing to do with Christmas
Ready to stop running your business from your brain?
Before You Bring Them On
1-Week Intensive
Know who you need to hire next, what they’ll own and how YOUR role will shift.
The Ops Diagnostic
Infrastructure Audit
Walk away with a strategy and support system to make your big-picture plan doable and exciting as hell.
The 6-Week Sprint
Momentum Sprint
Run a business that gives you more of everything you care about: time, traction, and an errand run on a Tuesday.
I’m SO over listening to everyone PREACH you need “X” system
Your business doesn’t need another random tool shoved at it.
1. Start with the mental load
We’re not diving into ClickUp or Notion first thing. We start with your brain. What’s heavy? What’s breaking? What’s actually working? Until we know that, no tool in the world is gonna fix it.
2. Build infrastructure that matches you
Copy-paste setups that your friend Karen told you that you need doesn’t work, ok? Your backend should run how you run. If it doesn’t match your brain, you’ll never touch it.
3. Lock in systems you’ll actually use
If your “system” only lives on a pretty dashboard, it’s worthless. We stress-test and strip it down until it’s so simple you can’t not use it.
Brand Values
Co-Creation, Always
I don’t build things for you I build them with you. You bring the vision; I bring the operational brain. Together, we create systems that reflect how you think, lead, and want to live. No templates. No one-size-fits-all. Just strategy that actually fits.
Play the Long Game
Long-Term ROI > Short-Term Fixes. I’m not here to plug holes in a broken workflow. We build foundations that last, and stop decision fatigue month after month. This is about operational infrastructure that pays you back for years, not just weeks.
Compassionately Candid
I’m a truth-teller, not a hand-holder. I’ll lovingly challenge your 94-tab mindset—but never shame you for it. You’ll always know where you stand, and you’ll always feel seen.
High Functioning ≄ High Efficiency
You can be brilliant, organized, and still overwhelmed. It’s not about doing more — it’s about doing what matters, more efficiently.
Strategy That Serves Real Life
If a system only works when you have 8 hours of focus and zero distractions, it’s not the right system. Everything I help you build is designed to reduce mental load, not add to it. Practical, flexible, human-first. Because your business has to work in real life WITH your personal life—not just in Notion or Google Drive,
Integrity Isn’t Situational
I don’t believe in doing what’s right when it works for me. I believe in doing what’s right — full stop. That means transparency in my process, honesty in my advice, and decisions that prioritize people over convenience.
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Ops support for the entrepreneurs who are done being the sole keeper of how everything actually gets done.